donate your kit
charity partner. KidsCan
build and distribution. Radar NZ
production. Tim Parsons @Exposure, Michelle Savill @Good Oil Films
'There's a glass and a half in everyone’. Cadbury’s positioning shines a light on the kindness and generosity that we see in society every day, and inspires ongoing generosity through global activations. Donate Your Kit helped tackle a key aspect of the societal problem of child poverty in New Zealand. I in 8 Kiwi kids feel excluded from sport because they can’t afford the gear and knowing that team sports can do so much for kids physical and psychological development we created a nationwide programme for people to directly share their pre-loved sports gear.