deep rising impact campaign

 

Role. Creative Director (Emotive) / Head of Creative (Deep Rising)

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The deep ocean is the largest living space on earth, but it’s about to become the largest mining site on Earth. To help prevent an area in the Pacific the size of India from being plundered for profit and causing the potential collapse of one of the planet’s largest and most crucial connected eco-systems, we created a multi-level awareness campaign. As a direct result of the campaign’s influence, 6 voting nations changed their position from one of pro-mining to one of pro-moratorium, triggering the 20% opposition needed to open the pathway to commence legal action against mining. 

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Take part: DeepRising.com

 

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