design-led projects
iphones 5c & 5s
client. Apple
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Working directly for Apple in Cupertino I helped launched their first multi-range of iphones. Working in tandem with the CG artists we developed a a new molten material approach. From there, we made the story simple and focused on the phones' substance - colourful plastic and precious metal.
braille ale
client. MONA (Moo Brew)
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To launch on World Sight Day, MONA (the world’s most unique museum of art) wanted to create a beer for the audience that doesn’t usually get to appreciate it. The limited edition ale featured a hidden story about MONA founder David Walsh that only the visually impaired will get.
noise
agency partner. Likeminded Studio
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To create a new brand identity for sound production company, Noise International, we experimented to see what ‘Noise’ looks like. The outputs created were a series of ’Soundflakes’, unique voiceprints that inform the design response.