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How banking can be

client. ING

agency. VCCP

production. Fiona McGee @Good Oil Films


With the big four banks earning headlines for bad behaviour, we set ING apart with a strategy we called Better Banking Behaviour and introduced a range of products and services that put the customer first. To tell Australia just how banking can be, we enlisted an iconic spokeswoman with well-branded hair. During the campaign, ING had 330% customer growth and was voted Australia’s most recommended bank for three years running.

client. ING Dreamstarter

agency. VCCP

production. Stuart Bowen @Good Oil Films


To further demonstrate ING's 'Better Banking Behaviour' we helped them launch Dreamstarter, a kickstarter initiative helping ethical small businesses get off the ground. The campaign centred around Christmas and giving a gift for good.

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